Basecamp – Whole Foods Frisco

Basecamp is a new regional retail development located in Frisco, Colorado at the primary interchange of I-70 and Highway 9 – in the center of Colorado Ski Country USA.



RETAIL SPACE AVAILABLE. Download PDF for more information. (3.2 MB PDF)

It serves millions of high income, urban, professional, summer and winter visitors interested in recreation, health and fitness; as well as a large number of second homeowners and local extreme outdoor enthusiasts.

Anchored by the highest Whole Foods Market in the world, Basecamp is a coherent, real environment organized around provisioning. It is THE jumping off place for all manner of cool stuff — skiing, mountaineering, mountain biking, hiking, climbing, river rafting, kayaking, sailing, fishing, hunting, sledding, snow shoeing or simply hanging with family and friends.

  • 1,000,000 summer visitors*
  • 1,000,000 winter visitors
  • 4,700,000 skier days
    (Breckenridge, Vail, Beaver Creek, Keystone & Copper Mountain)
  • 30,000 second homes, 66,400 permanent residents
    ($86,150 avg. household income)
  • I-70 Daily Peak PM Traffic Counts:  July:  49,143   March:  42,286
  • Hwy 9 Daily Peak Traffic Counts:  July:  33,786   March:  29,071
  • 1,750,000 Annual Summit Stage System Riders

Whole Foods Market opened April 29th, 2014. For further information regarding available lease opportunities, contact Kate Clement at 970.485.2212 or email Learn more about Basecamp Center at

* Market and traffic data compiled from sources deemed reliable; however, Brynn Grey does not warrant or guarantee its accuracy.